Meet our team
Operators,
not authors
Scale House is not a media company that also sells training. It is a group of people who built sales organizations and home service businesses, and who teach the parts of that job they have personally done.
Jaxon leads the company as CEO and Forrest runs it alongside him as COO.

01CEO
Jaxon Junior
Jaxon Junior is the founder and CEO of ScaleHouse and The Recruiting School. He developed his recruiting approach at Grit Marketing, where he recruited thousands of representatives, and now teaches that system to home service companies.
- 900+
- Person downline managed at Grit Marketing
- Chief Growth Officer
- Role held at Grit Marketing, after Senior Regional Sales Manager
- 2020
- Grit Marketing launched as a door-to-door sales agency
- $47M → $67M → $96M
- Company and client revenue generated with partners, by year
- Harvard Business School
- Organizational Leadership
- Utah Valley University
- Finance, 2018–2021
- Title
- CEO of Scale House.
02COO
Forrest Ludwig
Forrest is Scale House’s Chief Operating Officer. He runs the company alongside Jaxon, and he is often the first person you will talk to when you get in touch.
- Title
- COO of Scale House.
03The rule
Who gets to teach here
Operators
Everyone who teaches on The Project has built and run the thing they teach. Nobody on this side of the room is a full-time trainer.
Still doing it
The material stays current because the people teaching it are still running organizations, not because a course gets re-recorded.
In the room
Advice is given in person, against your numbers. That is the difference between this and a course you could have bought on its own.
Everything on this page is either published by the person it describes or supplied by Scale House. Where something has not been supplied yet, it is left out rather than filled in.
Twenty minutes
Talk to us
directly
The fastest way to work out which of our products fits what you are building is twenty minutes with the people who run Scale House.
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